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VXT Capital Announces Strategic Alliance with Hasbro Inc. to Develop Themed Experiences in Mexico

Updated: Jun 28, 2021

VXT Capital Announces Strategic Alliance with Hasbro Inc. to Develop Themed Experiences in Mexico

HASBRO INC. and VXT Negocios, through their mutual fund VXT Capital, are pleased to announce the execution of an exclusiveness agreement with Hasbro, under the license model to design, build, and operate Family Entertainment Theme Centers of Hasbro in Mexico. Some of these family and iconic brands of Hasbro include: TRANSFORMERS, MY LITTLE PONY, MONOPOLY, POWER RANGERS, POTATO HEAD, NERF, among many others.

The objective of this strategic alliance between VXT and Hasbro is to create unique, interactive, and innovating entertainment experiences for audiences of all ages in Mexico, through different concepts that include Edutainment, Social Play, Creative & Physical Play, in addition to offers of theme foods based on the extensive portfolio of the best-known family brands of Hasbro.

“We are very pleased and optimistic with this new strategic alliance with VXT and with the plans for the development of theme Entertainment Experiences of Hasbro for all the families in Mexico. We believe that with our brands, along with the capacities of VXT, we will create world class experiences for many years,” said Matt Proulx, Vice-president Location Based Entertainment - Hasbro.

Likewise, Fernando López, CEO of VXT said: “We feel very proud of this strategic alliance we have achieved with Hasbro, a unique professional and humane team. On behalf of the Group of Investors, the sponsoring brands, our partners Luis Narchi, Roberto Slim, Miguel Ángel Fox, and myself, I wish to reiterate our gratitude for the trust given and to stress that we will live up to the goals and expectations we have marked together.”

This agreement, negotiated and executed in times of this global pandemic, is evidence that great opportunities can emerge in times of crisis. Both HASBRO Inc. and VXT Capital feel proud to share their optimism before this very exciting challenge, highlighting the promising future envisioned for the gradual reactivation of the entertainment industry and the associated job generation.

About VXT Negocios:

VXT Negocios is a Mexican company that promotes and believes in the strategic alliance model to achieve business excellence. Through our Capital Fund, we invest in great ideas and investment projects that promote the generation of value. We not only invest the necessary capital, also advise before, during and after the investment.

Additionally, our Business Solutions make us a true strategic ally of our clients, where our commitment is that:

  • Add value to the business of our clients

  • Provide a clearly measurable impact for shareholders and directors

  • Achieve a positive perception by collaborators and clients of the Firm

Learn more about VXT Negocios and follow us at:


(NASDAQ: HAS) is a global game and entertainment company engaged in creating the best playing experiences of the world. From toys and games to television, films, digital games, and consumer products, Hasbro offers a great variety of ways for audiences to experience their iconic brands, like NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE y MAGIC: GATHERING, as well as the main associated brands.

Through its entertainment labels, Allspark Pictures and Allspark Animation, the company is building its brands worldwide through great narration and contents in all the screens. Hasbro is committed to turning the world into a better place for children and their families, always relying on social corporate responsibility and philanthropy. Hasbro is ranked 5 in the 2018 list of 100 Best Corporate Citizens published by CR Magazine. It has also been recognized as one of the most ethical companies of the world by Ethisphere Institute for the last 7 years.

Learn more at and follow (@Hasbro) Instagram (@Hasbro)

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